MULTIMODAL TARTIŞMA: İKİ SİYASİ REKLAM GÖRSELİ ÜZERİNE BİR ANALİZ
نویسندگان
چکیده
This study is interested in the persuasive and compelling modalities used by advertisers political campaign advertising images, applied to persuade impact their audiences. In this respect, research focuses on two campaigns posters, chosen a non-random sampling procedure, commissioned Republic of Turkey current ruling party, main opposition, during lead-up 2023 General Elections Turkey. endeavour, multimodal discourse analysis utilised due involving language semiotic processes visual medium, serving as foundation for examination information gathered Kress & van Leeuwen 1996. an effort interpret representational, interactional, compositional meanings provided various parts three metafunctions will be used. The results demonstrate that grammar multimodality-based theoretical framework may adapted advertisements. It was additionally found identified processes, which contribute social interpretations images.
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ژورنال
عنوان ژورنال: ?mgelem
سال: 2023
ISSN: ['2602-4446']
DOI: https://doi.org/10.53791/imgelem.1287019